For those of you who haven’t been subjected to the original ‘viral’ poster silliness from ’38 degrees’, here it is for reference:
The “Outrage Bus” was introduced by Arrse to describe how to quickly assemble flash-mobs of temporarily outraged people.
It seems there are now people who make a living from it. 38 degrees company accounts are (or were) here: http://38degrees.3cdn.net/04125b8e7c8cf1a742_gim6b3owb.pdf . About half a million profit and no corporate tax, year ending Sep 2011.